Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 4

Rhetorical Analysis - Essay physical exertionThere are always the breathless promos (Nude man strand at mall assume at 11). There are always the two amiable chatting anchors, usually a old man and a somewhat younger woman. There are the younger roving enunciateers, featured reside at various points around the community or nation, where they chat up the anchors. (Do you know why the man was wearing no clothes, Jim? Were working on that, Susan) Theres the joking weatherman, the jock sportscaster, and more(prenominal) recently, the health editor program and the lifestyle reporter. In a nation of enormous diversity, theres something both comforting and appalling in wise to(p) that no matter where you are, the topical anesthetic intelligence agency--like the topical anesthetic McDonalds--is always the equivalent. What makes most of these newscasts pernicious is that they are at the same time so influential and so awful--at least in journalistic terms. In recent years, the loca l newscast has replaced the network evening news and the newspaper alike as the average Americans main source of news A study by the Pew Research Center for the People and the Press in 1996 rear that 65 percent of all adults said they regularly watched the local TV news only 42 percent reported that they did the same with a network newscast. In about two-thirds of all markets, according to another(prenominal) study, the early-evening local news shows attracted better ratings than the network newscasts that followed them--and the local news is on for a longer time. though local newscasts have been studied far less systematically than the national news, nearly perpetuallyyone who has examined their content has come up away with the same conclusion. For example A 1995 study of the local news in 50 study markets by the Rocky Mountain Media Watch found that crime and disaster news make up about 53 percent of the news on local newscasts--the grislier the crime, the better. (Son shoots mother cardinal propagation with bow and arrow) Fluff--deemed by the study as soft news, anchor chatter, teases, and celebrity items--takes up about 31 percent of the whole newscast, on average (items such as Girl reunited with dog or How to trip the light fantastic toe). An informal 1993 survey by The Washington Post of local newscasts on stations in five big cities found the percentage of stories involving crime, sex, disasters, accidents, or public fears running at anywhere from 46 to 74. In its survey, the Post found local newscast obsessed with murders, serial killers, snakebites, spider bites, tornadoes, mudslides, explosions, and satanic activity. A 1990 study make by the Columbia Journalism Review found that 18 of the 32 stories analyzed on local newscasts were inaccurate or misleading, and the station usually made no attempt to correct the mistakes. A report published the same year in the L.A. Reader, following examination of a workweeks worth of stories in that marke t, found stations routinely airing PR footage provided by companies with no acknowledgment that this was what was going on. In a 1991 book examining the local news, Making Local News, Phyllis Kaniss found, among other things, that local TV news reporters are more likely to accept their sources viewpoints than are print reporters. A Chicago reporter looking at sweeps week on Los Angeles television found heavily promoted news stories on lesbian nuns, Geraldo Riveras love life, and sex aft(prenominal) 60. As a critic once put it The worst scandal the local news could ever uncover is itself. Local news didnt start out this way. Until about 1970, local news--with its